WOLA: Advocacy for Human Rights in the Americas
19 Mar 2020 | Podcast

“Guerrilla Marketing” in Colombia

A conversation with Alex Fattal, whose 2018 book “Guerrilla Marketing” tells the story of the Colombian military’s employment of advertising campaigns to convince guerrillas to demobilize during the country’s armed conflict. His work explores the overlap between national security, global capitalism, and “branding.”