WOLA: Advocacy for Human Rights in the Americas
Vice President for Communications and Marketing

Kristel Muciño

Kristel Muciño is WOLA’s Vice President for Communications and Marketing and a member of WOLA’s management team. She works with each of WOLA’s programs and experts to develop strategic communications and advocacy on particular issues and for the organization as a whole. Ms. Muciño has spearheaded WOLA’s work with the arts and entertainment sectors through celebrity engagement and collaborations with leading comedy shows. She also oversees digital strategy, multimedia projects, and media relations.

Ms. Muciño recently led WOLA through a rebranding process, which reimagined WOLA’s descriptors, visual identity and website, to continue to grow WOLA’s profile and showcase its expertise. As head of WOLA’s communications team since 2009, she has greatly expanded the organization’s outreach and impact through key contacts with major news outlets and through the use of diverse media platforms. Ms. Muciño has also led WOLA to develop key relationships with celebrities, artists, and the cultural sector on innovative advocacy projects.

Previously, Ms. Muciño served as a public relations consultant for human rights organizations and advertising agencies in Latin America and the United States. In 2009, she worked with the lawyers of La Comisión Mexicana de Defensa y Promoción de los Derechos Humanos to build the press strategy around an Inter-American Court on Human Rights case. The Court’s historic ruling was the first against the Mexican military for a human rights violation during that country’s Dirty War three decades earlier.

Ms. Muciño was a reporter for a national Hispanic TV network, V-Me where she covered the 2008 U.N. General Assembly and the 2008 U.S. presidential election. She has done freelancing for leading media in the United States and abroad. She also contributed to the New York City Commission on Human Rights’ film project profiling civil rights movement leaders. Ms. Muciño worked with Ambulante Film Festival on the first high-profile gala in Mexico City to raise awareness about human rights and funds for artist Peter Gabriel’s WITNESS, a non-profit that has pioneered the use of video to promote human rights advocacy.

Ms. Muciño was born and raised in Mexico. She earned her master’s degree from the Columbia University Graduate School of Journalism, where she received the Maria Moors Cabot scholarship.

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